THE THIRTEENTH HOUR
The Thirteenth Hour needed to stand out to college-age audiences who see haunted houses as a familiar fall activity. The campaign uses ordinary, harmless objects to show how quickly they become frightening inside the attraction. At The Thirteenth Hour, you can feel real fear without real danger.
These print ads target college-age audiences by showing familiar horror props in a harmless way, highlighting how the same objects become scary inside The Thirteenth Hour.
This social ad targets college-age audiences by showing a harmless character who becomes much scarier inside The Thirteenth Hour.
This billboard uses surrounding lights to connect the ad to its environment and show that even when you can see clearly, The Thirteenth Hour can still scare you.
This activation targets college students by letting them interact with real props from The Thirteenth Hour. It shows how harmless the props are before they experience how scary they become inside the attraction.
Partners: Carter Todd and Madilyn Makowski